Analysis Of The Article The Fox News Network - 1327 Words

In late September, the Fox News Network published an article calling into question the intentions of a West Point cadet after he wore a sombrero to a football game against the University of Texas at El Paso. In the article, â€Å"Activist cries foul after West Point fan wears sombrero at game near Mexican border,† author Lucia Suarez Sang comments on the outcry that ensued from the Hispanic community after a picture of the cadet was posted on the Academy’s Facebook page. Was it inappropriate for the cadet to wear the sombrero? Was the Academy at fault for posting the photo? Can and should we protect others from feelings and emotions that are a result of politically incorrect expression? Cultural sensitivity is becoming an increasingly popular topic in media, on college campuses, and in the military. We now live in a world where the language we use is under such scrutiny that some are discouraged from expressing their true opinions for fear of being blackballed by their peers. Not only does political correctness limit free speech, it also fundamentally transforms the way we think by avoiding the topics that some simply do not want to discuss. Political correctness is raising serious questions at West Point, impacting students attending other colleges, and influencing individuals post-graduation. Was the cadet misguided in his decision to wear the sombrero? Had it been a civilian, the answer would be significantly more straightforward. The First Amendment to the ConstitutionShow MoreRelatedEssay On Undisputed1260 Words   |  6 PagesUndisputed to Kick off for Fox. USA Today. EBSCOhost,search.ebscohost.com/login.aspx?direct=truedb=aphAN=J0E3 02733374417site=src_ic-live. A.J Perez explores the new show â€Å"Undisputed† on Fox Sports 1 (FS1) and how it was put in place to compete with ESPNs widely successful show â€Å"First Take†. Perez discuses an interview done with Jamie Horwitz who was the VP of Programming at Fox. 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Claims of media bias in political news coverage have risen over the past two decades. Scholarly research has explored concerns that broadcast and print media shape voting decisions in democratic processes. The aim of my literature review is to investigate and study the hypothesis that the more a specific news media outlet prefers a particular candidate, the more likely theRead MoreThe Rights Of Freedom Of Speech1231 Words   |  5 Pagescircumstances that inevitably connect with the â€Å"freedom of speech.† Though, we must be very careful. We saw in the 70’s in the Richard Nixon administration, President Nixon attempted to circumvent, outwit and out maneuver the Washington Post and the New York Times. It was rookie journalists Bob Woodward and Gary Bernstein who kept on digging and reporting, to turn â€Å"evidence† on the most corrupt President in America’s history†¦ That was of course before we had the ‘stand-up comedian material deliveryRead MoreComputer Security Risk Management And Legal Issues1573 Words   |  7 PagesAT T Server Attack Bharath Reddy Aennam (1079250) New York Institute of technology Professor: Leo de Sousa INCS 618 - Computer Security Risk Management and Legal Issues 04th Oct 2015 Contents Abstract 4 Introduction: 5 Key Terms: 5 Risk: 5 Threat: 6 Encryption and Decryption 6 Encryption: 7 RISK MANAGEMENT FRAME WORK 7 Criteria: 8 IMPACT OF LOSS: 8 Brute force attack: 9 GOATSE SECURITY: 10 Conclusion 12 References 12 Abstract Day by Day cyber-crimes have becomesRead MoreThe On The Wall, Who s The Fairest Of Them All?1407 Words   |  6 PagesMirror mirror on the wall, who’s the fairest of them all? Is it CBS or ABC? CNN or FOX News? Liberal bias is undoubtably an orthodox notion among consumers of mainstream broadcast journalism. For decades, Republicans have repeated a mantra alleging that the media as a whole are biased against their party and their politicians. However, with the rise of conservative talk radio and TV programming, democrats have somewhat embraced this â€Å"bias† thus, digging a deeper void between politically active audiencesRead MoreDish Network External Analysis1354 Words   |  6 PagesDish Network The external analysis of Dish Network shows the TV service providers industry and environmental factors that affect those companies in the industry. The two studies that were used to examine the external factors were PEST Analysis and Michael Porter’s Five Competitive Forces. Through these two studies, Dish Network can have a better understanding of not only their industry factors, but other environmental issues that may cause a need for concern. The first study that we will discussRead MoreThe Impact Of Social Media On Relationships1698 Words   |  7 Pagesobstacle, the negative sides come with users not realizing the extent to which they are consumed with the social media, as well as the dangers adolescents may find themselves when in relationships. The function of self-disclosure on social network sites: Not only intimate, but also positive and entertaining self-disclosures increase the feeling of connection, written by Sonja Utz, collected data for this study to research self disclosure using an online survey. While the study started withRead MoreBefore Dna Testing Existed In Aid Of Crime Solving, Simple899 Words   |  4 Pagessolving, simple logic was used, but since the late 1800s, DNA testing has advanced. DNA analysis is used for comparing samples from a crime scene to a database of possible offenders. Forensic scientists have developed various technologies for analyzing offenders’ DNA, such as the Combined DNA Index System, the Automated Fingerprint Identification System, the National Integrated Ballistics Identification Network, and trace evidence. These systems help investigators by linking â€Å"previously unrelated

Basketball - 1522 Words

Basketball Basketball was created a simple game. The primary objective was to place a ball, without dribbling, into a peach basket. However, like Darwins theory of man, basketball has evolved into the most exciting exhibition of athletic ability. Basketball has seen many rule changes, because of the increasing ability of the players. Basketball is a melting pot, where black, white, and European people excel. This is a sport that is color-blind. This sport requires complete control over ones body and mind. Pure strength is required to fight through opposing teams picks, and to gain position for rebounds. Speed is necessary to create space for a shot attempt or a†¦show more content†¦Since the induction of the three-point arc, basketball has changed. Players reason, why settle for a sure bank shot from seventeen feet when I can step back a couple of feet and be rewarded for an additional point. That is the modern mindset of basketball playe rs, and I catch myself taking a tough three over an easy two for no apparent reason. Players, these days, are too talented. Back in the 70s Oscar Robertson was by far the most athletically gifted player, but today his talent would almost go unnoticed. The NBA players now are on constant training regimens that are creating the most physically impressive athletes in the world. These athletes are constantly in season, but they are spending more time with their strength/conditioning coaches than their head coaches. Each player is an impressive physical specimen, and today players can jump higher and run faster than ever. This should create an ethereal flow to the game, because with all of the talent the game reasonably would be faster and more spectacular than ever before. Contrary to this assumption, last season the NBA had the lowest scoring average per game in many years. Coaches know that talent only gets you in the door, and the r est is complete dedication toShow MoreRelatedBasketball And Basketball : Basketball Vs. Basketball1083 Words   |  5 PagesBasketball is the best sport in the nation. It was created by a Canadian man named James Naismith and he was a PE teacher.The first basketball goals were peach baskets and they played in cages made of chicken wire and mesh. At the beginning of basketball, they used soccer balls before actual basketballs were created.They also did not dribble a lot at the beginning of basketball, they would catch the ball and take a couple of steps to slow down or stop. Since then the game of basketball has changedRead MoreBasketball : The Game Of Basketball1521 Words   |  7 PagesThe game of basketball started in December 1891. Basketball was founded by a Canadian born instructor named James Naismith at the Young Men’s Christian Association training school in Springfield, Massachusetts. The YMCA developed rules for the game which were later used in high schools, coll eges, and settlement houses. The game grew bigger and popular in a lot of areas. Particularly in urban areas, where games were sponsored by schools, social clubs, churches, and companies. Colleges sponsored tournamentsRead MoreThe Basketball Type Game Of Basketball Essay1617 Words   |  7 Pageseverywhere in between the game of Basketball is played. It’s played in the city parks of New York and the dusty plains of Africa, and the expensive designed courts of the NBA. The game is played wherever someone can get a ball, and a mounted ring-like object. Unlike other sports that require multiple people and a lot of equipment, Basketball only requires a Ball and the willingness to play. Through this speech you will learn about the history of basketball, rules of basketball, and how to play the basicRead MoreBasketball s Influence On Basketball1506 Words   |  7 PagesThe history behind basketball may appeal boring to some, but it is astounding as it is for the exhilaration of w atching a professional player score a game-winning three-pointer or a half-court shot. The first official game of basketball occurred on January 20, 1892 in Springfield, Massachusetts (Faurschou). From what is now a popular sport worldwide started off with an interesting history, but the roots of basketball was full of individual challenges, each making the sport difficult to retain a publicRead MoreIs Basketball A State Basketball Game?886 Words   |  4 PagesHave you ever been to a State basketball game? Here let me explain to you what state basketball is like. First of all you walk into the gym, it’s huge! You see hundreds of people, you’ve never see this many people in one room before. 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I have been to quite a few basketball camps throughoutRead MoreWhy Basketball Helps You : Basketball852 Words   |  4 PagesWhy basketball helps you Basketball is a well-known sport that is played almost everywhere: at school, home, parks, and other places. Basketball is the easiest sport to play, and enjoy with friends. Basketball can help you reach your goals mentally by making you more aware of your surroundings and helping you be more alert of school assignment, other work outside of school, and physically by staying in shape by going to the gym and working out or by just running. Some explanations of how basketballRead More Basketball Essay1500 Words   |  6 Pages Basketball Basketball was created a simple game. The primary objective was to place a ball, without dribbling, into a peach basket. However, like Darwins theory of man, basketball has evolved into the most exciting exhibition of athletic ability. Basketball has seen many rule changes, because of the increasing ability of the players. Basketball is a melting pot, where black, white, and European people excel. This is a sport that is color-blind. This sport requires complete control over ones bodyRead MorePhysics of Basketball640 Words   |  3 Pagestell you how physics applies to shooting a basketball. Shooting a basketball is a simple concept. All you do is align your feet towards the goal, put the ball in place, and then shoot; easy right? Not exactly, just because you do these steps does not mean you will get a perfect shot every time and make the basket. First, were going to start with setting the shot up with a dribble, most players can shoot off of the dribble. When dribbling a basketball a shooter releases the ball towards the floorRead MoreBasketball Essay984 Words   |  4 Pages Basketball has been a major reason in shaping me into who I am today. This sport has greatly affected my life in helping me develop skills and fundamentals that apply in the real world. The dynamics in the game directly relates to what takes place in life. Looking back on my journey, I would not trade it in for anything. From my time playing on the streets, to playing on the hardwood, there were many lessons that I still carry with me today. Growing up as a kid I was really never the sporty type

Does Poetry Matter Essay Example For Students

Does Poetry Matter Essay Poems can be universal, since they adapt forms, styles and techniques from diverse cultures and languages and so they teach us about subjects like human vulnerability. In Poetics, Aristotle makes two claims about poetry: it is mimetic, or imitative in its use of language, rhythm, and harmony, separately or in combination; and he also claims that poetry is universal. He states, Hence poetry is something more philosophic and of graver import than history, since its statements are of the nature ether of universals, whereas those of history are singulars, (p. 323). Aristotle believes that because poetry cannot only describe what has happened, but also what could or might happen, it teaches more than history. I agree with Aristotle opinion. The way he describes poetry being universal, something that we can all relate to and understand, makes perfect sense. Poetry lets us explore the different paths our lives can go through. It lets us imagine different scenarios and, because Aristotle men tions poetry imitating nature, we can learn from others actions and what consequences hey might have. On the other hand, Aristotle argues that history is singular. He goes on to say, The distinction between historian and poet is not in the one writing prose and the other verse-you might put the work of Herodotus into verse, and it would still be a species of history, it consists really in this, that the one describes the thing that has been, and the other a kind of thing that might be, (p. 2323). Aristotle proclaims that History can be one-sided and I agree. There are two sides to History and the difference between one side and another can be very extreme. For example: the history of the Panama Canal. The way Panamanian see it, the US shouldnt have taken over the Canal and ;invaded Panama, and most Americans would argue that it was their right, since they helped build it. This is the perfect example of how even though theres more than one version of the truth when it comes to history, it can also be very single-sided because what is written on history books depends on which side youre standing. Despite Aristotle arguing in favor of poetry, I believe that both poetry and history are equally important. Poetry is both universal and mimetic, meaning that it invites us to imagine its subject matter as real while acknowledging that it is in fact fictional. It helps us picture scenarios and expand our imaginations and not only that, but it shows us how much weve evolved. And history teaches us about our past and the consequences in the actions of those before us, which is of great importance, since repeating humanities past mistakes would be fatal. Given Dorothy Ellisons peculiar take on society and art, I believe she would agree with Aristotle. In This Is Our World, Dorothy Allison expresses her controversial thoughts in art and stating more than once that she believes in telling stories no one else dares and creating more questions than answers. However, I believe that Aristotle and Allison would share the same opinion because in This is Our World Allison states, Those pictures tell me stories -my own and others, scary stories sometimes, but more often simply everyday stories, what happened in that place at that time to those people, (p. 46, This Is Our World). Dorothy Allison believes in art ailing its audience different stories and helping us question society and our knowledge, something that resonates with Aristotle believes. Despite Aristotle and Dorothy Ellisons opinions about history are controversial, I can understand why they think poetry can teach us more. In early civilizations, art was the only way for people to express themselves and this was their way of documenting their surroundings and current events. Art helps understand other human beings and what affects their lives. .u8b23f9b646d7ccb77c57208fe8048070 , .u8b23f9b646d7ccb77c57208fe8048070 .postImageUrl , .u8b23f9b646d7ccb77c57208fe8048070 .centered-text-area { min-height: 80px; position: relative; } .u8b23f9b646d7ccb77c57208fe8048070 , .u8b23f9b646d7ccb77c57208fe8048070:hover , .u8b23f9b646d7ccb77c57208fe8048070:visited , .u8b23f9b646d7ccb77c57208fe8048070:active { border:0!important; } .u8b23f9b646d7ccb77c57208fe8048070 .clearfix:after { content: ""; display: table; clear: both; } .u8b23f9b646d7ccb77c57208fe8048070 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u8b23f9b646d7ccb77c57208fe8048070:active , .u8b23f9b646d7ccb77c57208fe8048070:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u8b23f9b646d7ccb77c57208fe8048070 .centered-text-area { width: 100%; position: relative ; } .u8b23f9b646d7ccb77c57208fe8048070 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u8b23f9b646d7ccb77c57208fe8048070 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u8b23f9b646d7ccb77c57208fe8048070 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u8b23f9b646d7ccb77c57208fe8048070:hover .ctaButton { background-color: #34495E!important; } .u8b23f9b646d7ccb77c57208fe8048070 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u8b23f9b646d7ccb77c57208fe8048070 .u8b23f9b646d7ccb77c57208fe8048070-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u8b23f9b646d7ccb77c57208fe8048070:after { content: ""; display: block; clear: both; } READ: Seamus Heaney's Portrayal Of Pain and Suffering EssayNot only that, but art can take some many different arms, it reaches a very broad audience. However, one cannot compare what art and history teach us, because ultimately, we can learn a lot from both and I believe both are equally important for our society to thrive. From art, we learn about what motivated other human beings and what they believed in. And even though this is all found in history books, it was discovered mainly via different art forms. Poetry, for example, goes a long way back, as it is suspected that it predates literacy. From the Indian Veda to the Odyssey, it appears otter has been composed as an aid to memorization and communication. Poetry has always been there for mankind, helping us develop and express ourselves, and history, is the way he document our past so those after us can learn. Ultimately, what we get from either poetry or history depends on what were looking for. Both have been helping mankind for a very long time and in different ways and both are helpful in documenting events. Poetry and history will always have an effect in our lives and how deep that effect is depends completely in ourselves.

Proposed Market Plan for Ariel Essay Example

Proposed Market Plan for Ariel Paper Marketing Management II Market Plan Company: PG Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for PG Detergents CONTENTS I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Segmentation, Target Market and positioning†¦.. 3 Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Perceptual Map†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Industrial Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Market Environment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Forecasting†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Goals and Obj ectives for Marketing in 2012-13†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Market Penetration Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Distribution Channel Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Budget†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Marketing Implementation, Evaluation Control†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Review of Company Website†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 1|Page Market Plan for PG Detergents Executive Summary PG is the worlds largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however, some are considered premium purchases and their sales suffered during the recession as cheaper, generic purchases rose. P has some of the strongest brands in the world that usually provide it a significant competitive advantage. Procter Gamble (P) is a Fortune 500 American multinational corporation. P focuses on its core businesses and leading billion-dollar brands for growth. Nearly 80% of sales and growth this decade has come from 10 businesses, including baby care, blades and razors, fabric care, family care, feminine care, home care, oral care, prestige fragrances, retail and skin care. P has shifted the business portfolio to more beauty and personal care products. During this time, the percentage of sales in these higher-margin businesses has increased from 18% to 33%. Beauty, personal care, and health care products have accounted for 60% of sales and growth. In 2011, P recorded $82. 6 billion dollars in sales, Gross Profit was $41. 79 billion dollars, and Total Assets was 138. 5 billion. For this assignment, data was collected from various secondary sources and a market analysis of the refrigerator industry was carried out. We first understood the corporate strategy and the brand strategy for the firm. We analysed the firm? s strengths and weaknesses by conducting a SWOT analysis. Our strategy focuses on increasing the market share of P in detergent market by focusing on improved product, maintaining existing share and expanding in low-income segment. Vision Statement â€Å"Be, and be recognized as, the best consumer products and services company in the world. † Mission Statement We will provide branded products and services of superior quality and value that improve the lives of the world? s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. † 2|Page Market Plan for P Detergents SEGMENTATION, TARGETING POSITIONING by P AND The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Tide, Rin) and popular segments (Nirma), which account for 15%, 40% and 45% of the total market, respectively. We will write a custom essay sample on Proposed Market Plan for Ariel specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Proposed Market Plan for Ariel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Proposed Market Plan for Ariel specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The product category is fairly mature and is dominated by two players, HLL and Nirma. Nirma created a revolution in the market by pioneering the concept of lowcost detergents. Currently, the market is highly segmented with the differential between the premium and popular segments at almost 7X. Premium Segment Brand Features Target Segment Ariel Oxy- Has a very nice aroma leaving your SEC A1, A2, A3 consumer having clothes ultra clean without the use of any monthly income more than 15K. Blu bleaching. The potential of oxy-blu cleans It also comes in Rs. sachet and degrease your daily cloth leaving a very nice and fresh smell Ariel Ultramatic Exclusively for Top load washing SEC A1, A2, A3 consumer mainly machines. The unique tumble wash using top-load washing machines. technology of top-loading machines needs Comes in box packaging a special chemistry, which Ariel Ultramatic provides. It completely eliminates the need to bucket soak and a scrub Exclusively for front load washing machi nes. The unique tumble wash technology of front-loading machines needs a special chemistry, which Ariel Front-o-Mat provides. Using Ariel Fronto-Mat completely eliminates the need to bucket soak and a scrub. Affluent washing machine users mostly SEC A1, A2 consumers. Comes in box packaging of small and large sizes Ariel Front-OMat Ariel 2 in 1 Ariel Spring Clean with a floral fragrance, Targeting SEC and Ariel Fresh Clean with a refreshing A2,A3,B1,B2consumers fragrance. combination of „superior cleaning? and „a choice of fragrances? A1, Mid Price Segment Tide Plus Tide provides „Outstanding Whiteness? on SEC B1, B2, C1 up to E1 white clothes excellent cleaning on consumers preferring hand-wash coloured clothes as well. With fragrance cleaning 3|Page Market Plan for P Detergents of jasmine and superior Tide Natural Superior washing with lemon and sandal SEC B2,C1 up to E1 consumers fragrance As per the survey it can be inferred that due to stiff competition from HUL and Commodity market P has introduced brands in Premium and Mid-Price category in wide range of prices, weights and value proposition, catering broad consumer base from Sec A1 to Sec E1 category. Ariel caters to Sec A1 to Sec B2 category, Tide Plus and Tide Natural target consumer from Sec B1 to Sec E1 category. The usage reduces as we move down the socioeconomic class as other brands from popular category like Nirma, Fena, wheel and commodities get higher priority over P detergents due to their lower price. Brands, Positioning– as conveyed through the advertisements and survey S. no. Brand Name Proposition/Positioning Stain Removal, Less Water, Special offering for Washing Machine, Extra Bright Clothes. Middle and premium segment Best clean with less effort, For heavy duty laundry. Mass market consumers. Lower medium-price segment. Whiteness, reaching both lower upper class segment consumers through small introductory packing. For mid-priced segment Stain Removal, Oxygen power, Kills germs. washing machine Middle and premium segment Whiteness benefit. Lime and indigo ingredient. Mass market consumers. Lower medium-price segment Whiteness, Superior cleaning. Lower price segment Stain removal, fragrance, washing machine. Medium and premium segment. Whiteness. Lower price segment. No special benefits of the powder mentioned Low price, sold in open according to weight, sold on name of branded product 1 Surf Excel 2 3 4 5 6 7 8 9 Wheel Tide Henko Mr White Rin Ariel Nirma Commodity 4|Page Market Plan for P Detergents Competitor Analysis Globally Procter Gamble provides the broadest and biggest portfolio of products in the household and personal care industry with 28 billion-dollar brands. P generates approximately one and half times the revenue than its closest competitor, Unilever (UL), and possesses a higher operating margin (20. 30%) than any of its competitors as well. Globally, P have achieved double digit growth in 2010, with a net profit margin of 15. 4%, ROI of 20. 7%, and ROE of 26. 1%. But in India P detergent market share is 17%, whereas HUL detergent market share is 37%. Other close competitors of P in this product category are Nirma (19%), Ghari (10%). There are 19 such competitors in detergent market in India. HUL is market leader in Detergent market in India. HUL have many SKU compare to P detergents. HUL detergents are available in 12 different SKU at different prices whereas P is available only in 7 SKU. P has lesser promotional offers compare to HUL. P detergents have offers available on larger SKU i. e. on 3 kg 4 kg packs whereas HUL detergents give promotional offers on 1 kg, 2 kg, 3 kg, 3. 8 kg 4 kg. HUL have better distribution network than P. Shelf space occupied by HUL detergents are larger than P detergents i. e. Ariel Tide. HUL is being in Indian Market for 70 years, whereas P is being in India for 30 years. Globally, P has huge R department investment, but in India it invests only 0. 05% of its total turnover. P? s Tide has better penetration in the market as compare to Ariel. HUL? s Surf Excel is market leader in premium brand detergents. Henko is another competitor of P? s Ariel. But it does not have significant market share. Tide is capturing market share of smaller players in the detergent market. But still Ghari Nirma is having 10% 19% market share. Tide is getting tough competition from HUL? s Rin also. But better packaging fragrance makes Tide more attractive offer to purchase at the same price. P detergents consist of enzymes, which keeps clothes fresh for longer period. P? s global brand name helps them in penetrating into the existing market. But inefficient distribution network has reduced the market share of Ariel. Surf Excel has significant shelf space in retail stores general stores. 5|Page Market Plan for P Detergents Product Form RIN Normal, RIN Jasmine and Rose, MrWhite, TIDE Normal, TIDE Jasmine and Rose, TIDE Lemon, FENA Impact, Bruno, RIN Matic, NAULAKHA Condet, HENKO Neem, Product Category Surf Blue, Surf Quick Wash, ARIEL Spring Clean, ARIEL Fresh Clean, HENKO Stain Champion Matic, HENKO Front Load, Surf Matic Top Load, Surf Matic Front Load, ARIEL Oxy-Blu, ARIEL Oxy Blu+ 24hr Freshness, ARIEL Ultra matic, ARIEL Front-O-mat, NIRMA Popular, ACTIVE WHEEL Lemon orange, Fena Normal, Ghari, NAULAKHA No. 66, Maruti Active ,NIRMA Super, 555, commodities Generic Liquid detergents, solid soaps, detergent. Oil based laundry soaps soapless TIDE Budget Food, Cosmetic, Medicine etc Product Form Surf Blue, Wonder Wash, Surf Quick Wash, ARIEL Spring Clean, ARIEL Fresh Clean, HENKO Stain Champion Matic, HENKO Front Load, Surf MaticTop Load, Surf MaticFront Load, ARIEL OxyBlue, ARIEL OxyBlue+ 24hr Freshness, ARIEL Ultramatic, ARIEL Front-Omat Product Category RIN Normal, RIN Jasmine and Rose, Mr White, NAULAKHA Nuera Bright, TIDE Normal, TIDE Jasmine and Rose, TIDE Lemon, FENA Impact, Bruno, RIN Matic, NAULAKHA Condet, HENKO Neem, NIRMA Popular, ACTIVE WHEEL Lemon orange, Fena Normal, Ghari , NAULAKHA No. 6, Maruti Active, loose, NIRMA Super, 555, Commodities Ariel Generic Liquid detergents, powder detergents, solid soaps. Oil based laundry soaps Budget Food, Cosmetic, Medicine etc 6|Page Market Plan for P Detergents Perceptual Map Fig: Perceptual-Map for detergent brands Key positioning of P detergent brands is ? ? ? ? ? ? ? ? ? Premium brand against competitors Superior Technology Fragranc e oriented detergent Importance of quality Low temperature wash detergent Environmental friendly Remove tough stains Gives shine to your white clothes Gives brightness to your coloured clothes 7|Page Market Plan for P Detergents Industrial Analysis Porter? s Five Forces Buyers Power ? Bargaining power of buyers is high in detergent industry because, o Individual customers are price sensitive and can easily switch to another detergent brand without any additional cost. o Detergents are similar in quality and standard for customers in a particular segment. o If we consider the buyers of consumer products to be retailers rather than individuals, then these firms face very strong buyer power. Retailers like Big Bazaar and hyper-marts are able to negotiate for pricing with companies because they purchase and sell large quantity of product. Supplier Power ? Bargaining power of supplier is limited in detergent industry because, o Supplier firms are comparatively smaller and material supplied by them is similar o Some firms like P might want to have good relationship with suppliers as they want quality material at best prices Threat of new entrant ? Threat of new entrant is moderate o Large marketing and R expense to capture share of unorganized sector o Existing brands are very well known o Capital investment is low, so small manufacturer could develop a superior product Threat of substitute Threat of substitutes in detergent industry is high o Bar soap and liquid soaps are available o Many private-label brands exist in market Degree of rivalry ? Intensity of competition is high o Little differentiation in competitor? s product o Switching costs are low, brands compete for same customers 8|Page Market Plan for P Detergents The Marketing Environment PEST Analysis Political and legal ? GST is to be implemented ? Transporta tion and infrastructure development in rural areas has helped in distribution network ? Restrictions in import policies ? Increase in FDI in the retail sector Economical ? Economic Growth of 8. 5% ? Increase in disposable income at 10 % annually for next 8 yrs. ? Indian Detergent industry recorded a 6. 1% revenue growth in last fiscal year ? The FMCG sector is a 4th largest sector of India and detergent constitute 12% of the total FMCG sector. Socio-cultural ? Rural employment through NAREGA and other govt. plans ? Volume-driven growth in rural market. ? Major Young population can increase revenue. ? The Indian culture, social life styles are changing drastically. Technological ? Technology has been simplified and available in the industry. Foreign players help in high technological development. 9|Page Market Plan for P Detergents SWOT Analysis Strength Weakness ? Strong brand name ? Strong focus on R. Practice of Consumer demand research its â€Å"Connect Develop† R structure. ? Spends twice as much as its nearest competitor on R i. e. around $2 billion. ? Diversified product portfolio ? Pioneered the use of enzyme ? Established distribution networks in both urban and rural areas. ? P? s volume market share in detergents has improved from 7% in 2004 to 15% in 2010 ? Intermittent availability. ? Less SKU, compare to its competitors. Less advertisement activities. promotional ? Inefficient distribution network. ? They spend very less on R in India, i. e. 0. 05% of their total turnover last year. ? Not present in all the P? s 38 product categories in India. ? The employment of foreign based local management who doesn? t have any international business experience ? Analysts feel P will not be able to change the structure of the market, or threat HUL in a big way, and will mostly be able to gain market share at the cost of smaller players (Source: Credit Suisse analysts Venugopal Garre and Hitesh Das http://www. naindia. com/money/report_procter-andgamble-gains-at-cost-of-profitability_1567479) Opportunity ? ? Digitize Transport Management System for better logistics. ? Increase capacity utilization of trucks . ? Global sponsor of Olympics for next 5 Olympics starting from London, 2012. This would demonstrate the powerful appeal of their brand portfolio and its tremendous global scale. This would help them in reaching 4 billion customers globally. ? P competes globally in 38 product categories, but in India they compete in less than 50% of their product categories. So here they have tremendous growth opportunity. ? They can come up with new innovative 10 | P a g e Threat ? Profits have declined 30-90% in all its India businesses. ? P Home Products Ltd which operates in detergents, shampoos and skin care is P India? s unlisted company. ? The India business makes a miniscule contribution to P? s global sales. ? Threat from its rivalry HUL, which is well established in Indian market for 75 years and also popular segment brands Market Plan for P Detergents products in popular segment to give competition to its close competitors. They have more than 16,000 product formulas and use more than 4,000 colors in their product labels and plastic packaging. Over the next two years, they can reduce the number of formulas and package specifications by 30% and the number of colors they use by 50–75%. Color simplification alone has the potential to generate up to $50 million in annual savings globally. (Source: http://www. pg. com/fr_FR/downloads/ann ual _reports/PG_2010_AnnualReport. pdf) ? They should spend more on R in India. As of now, they spent Rs. 41. 05 lakhs last year, which is 0. 05% of total turnover. ? Growing industry ? Large untapped rural market ? Increasing middle class. ? Increasing propensity to consume owing to increase in disposable income Forecasting Sales Forecast for Detergent Market in INDIA Year 2009-10 2010-11 2011-12 2012-13 In billion Rs 121. 82 125. 91 130 135. 72 The Detergent market is expected to grow by 4. 4% for the year 2012-13 Sales Forecast for P in INDIA Year 2009-2010 2010-2011 2011-2012 2012-2013 Sales in billion Rs. 19. 48 18. 94 20. 40 19. 77 11 | P a g e Market Plan for P Detergents Demand (US million dollar) 700. 0 605. 4 600. 0 500. 0 400. 0 300. 0 200. 0 100. 0 0. 0 330. 351. 8 374. 1 398. 0 476. 6 423. 4 449. 2 505. 8 536. 9 570. 1 Demand (US million dollar) 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Philip M. Parker, INSEAD, copyright 2008, www. icongrouponline. com COMPANY HUL Nirma P Ghari Others Market Share 37% 19% 17% 10% 17% P? s share in the detergent market is 17% which includes both Ariel and Tide, While Ariel is prominent in the super premium detergent segment which comprises of 10% of the overall detergent market. 12 | P a g e Market Plan for P Detergents Goals and Objectives ? To arrest the fall of market share ? To improve distribution channel and increase availability through-out the country ? To revive the brand image of Ariel as premium laundry detergent P is having two detergent brands Tide and Ariel. Tide is catering to mid-price segment and Ariel is targeting premium segment. Ariel is in competition with HUL? s Surf which is the market leader in premium detergent segment. Ariel is presently struggling in the market, with limited availability in the market premium segment is ruled by Surf excel in machine wash and hand wash detergent segment. Surf has become generic brand for the detergent. Tide on the other hand is doing well; it is competing with Rin, Henko and Mr. White. P is not having any brand in lower segment (popular segment). Ariel is differentiated as a high quality, fragranced, tough on stains and soft to fabric detergent. Four different versions of Ariel are available in the market, Ariel 2in 1, Ariel Oxyblue, Ariel Ultramatic and Ariel Frontomat. Of these, first two versions cater to bucket wash and latter cater to machine wash. Tide is differentiated as fragranced and quick stain removal at affordable price. It comes in two variants, Tide Naturals and Tide plus. Both versions cater to bucket wash and target upper and lower middle class. P is not having any brand in popular segment. Brands in that segment are Wheel, Ghadi, Nirma and Fena. This segment caters to majority of rural market which is currently expanding rapidly. This market requires low priced fabric whitener. Core benefit Basic product Expected product Augmented product Potential product Fabric Cleaner Detergent powder Fabric friendly, soft to hands, cleaning stains, color friendly Fragrance, active enzymes, lathering Liquid detergents, gel based detergents 3 | P a g e Market Plan for P Detergents Market Penetration Strategy Brand Ariel Tide Proposed new product in economy range Overall product line Short Term Increase market share Defend market share Increase market share Increase and defend Long Term Maintain market share Control market share Maintain market share Maintain and control Product Management Plan Product: ? Product line Mix Brand Ariel Tide New proposed product Plan Refine No change New product Expected Result Increased market share for this product No change Encourage trial Product Branding plan Brand Ariel Tide New proposed product Plan Modification Brand reinforcement Brand trial Existing Existing Line Extension New Brand Extension Expected Result Slight enhancement in Ariel 2in1 to make it competitive with Surf Excel Blue Continued awareness Create awareness New Multi brands New Brands Brand Development Strategy ? Ariel 2in1 and Ariel OxyBlu compete with Surf Excel Blue Surf Excel Quick wash respectively. Both are costlier than HUL? s brands and are perceived as of lower quality. Ariel 2in1 and Ariel OxyBlu should be modified so that their cleanliness properties are enhanced such as adding bleach agents especially for 14 | P a g e Market Plan for P Detergents white colored clothes. Also the line extension is required in Ariel to increase SKU? s and also to cover specific customer need. In BDS fig, Ariel lie in the 1st column. Ariel could also bring carry bag packing as use of polythene has reduced and also it would differentiate it from other ? For Tide, brand reinforcement is required to maintain current market share. New proposed product which is to target popular segment should be promoted and brand awareness should be created, it lies in the 3rd column of BDS. Packaging of new product should be attractive and should set it apart from Nirma, Wheel, Ghadi and Fena. It should also compete with brands of popular segments in terms of SKU? s, price, availability and quality. It should position itself as maximum form producing, quality cleaning at minimum quanti ty used Price ? As the industry is price sensitive, reduction in price of Tide or Ariel may lead to price wars as had happened before between P and Unilever. For new product, three SKU? s would be introduced 1Kg for Rs. 35, 475gm for Rs. 20, and 225gm for Rs 10. ? The product would be developed by reverse engineering for lower end segment 1Kg SKU MRP 35 Cost to retailer (Margin 15- 29. 75 10%) Cost to wholesaler (Margin 2. 5- 29 1. 5%) Cost to distributor (Margin 1- 28. 56 1. 5%) Cost to C (Margin 0. 5-1%) 28. 28 475gm SKU 20 17. 6 17. 25 17 16. 9 225gm SKU 10 9 8. 87 8. 77 8. 73 Considering 40% manufacturer margin, the cost that can be incurred is Rs. 17 per Kg 15 | P a g e Market Plan for P Detergents Pricing of different P products Costing We came to these prices as we made our own basic detergent. Here the major difference lies in the cost of enzymes. These enzymes, colour, perfume, oxygen-balls are the added features in the quality of detergent. Cost of enzymes is important as its range varies from Rs 20/- per 5 kg for local enzymes to Rs 2000/-kg and above for active enzymes. The companies have different mix of enzymes and add-ons that provides a particular attribute to a brand. Further the cost of Distribution and Promotion is added to the cost of manufacturing. Brand Weight Kg Price Rs(A) Price/1 kg Cost to retailer (Margin 12%) 294. 80 277. 20 149. 60 1. 76 175. 12 123. 02 545. 60 342. 32 436. 48 17. 60 0. 88 49. 72 Cost to Wholesaler (Margin 1. 5%) 290. 38 273. 04 147. 36 1. 73 172. 49 121. 18 537. 42 337. 19 429. 93 17. 34 0. 87 48. 97 Cost to Distributor (Margin 1%) 287. 47 270. 31 145. 88 1. 72 170. 77 119. 97 532. 04 333. 81 425. 63 17. 16 0. 86 48. 48 Cost to C (B) (Margin 0. 5%) 286. 04 268. 96 145. 15 1. 71 169. 91 119. 37 529. 38 332. 14 423. 51 17. 08 0. 85 48. 24 Price A-B Ariel 2 in 1 Ariel 2 in 1 Ariel 2 in 1 Ariel Oxyblu Ariel Front -o-mat Ariel Oxyblu Ariel Oxyblu Ariel Oxyblu Ariel Ultramatic Tide Naturals Tide Plus Tide Plus 16 | P a g e 3 2 1 0. 014 1 1 4 2 3 0. 4 0. 013 0. 95 335 315 170 2 199 139. 8 620 389 496 20 1 56. 5 111. 67 157. 50 170. 00 142. 86 199. 00 139. 80 155. 00 194. 50 165. 33 46. 51 76. 92 59. 47 48. 96 46. 04 24. 85 0. 29 29. 09 20. 43 90. 62 56. 86 72. 49 2. 92 0. 15 8. 26 Market Plan for P Detergents Tide Plus Tide Plus Tide Plus 6 2 0. 95 430 150 74 71. 67 75. 00 77. 89 378. 40 132. 00 65. 12 372. 72 130. 02 64. 14 369. 00 128. 72 63. 50 367. 15 128. 08 63. 18 62. 85 21. 92 10. 82 Pricing strategy for P detergent depends on the SKUs and brands. The New Product in popular category was following market-penetration pricing and give flat margin along the supply chain. This will help them promoting the product along value chain and also enhance the shelf space for the product. Established brand like Ariel and Tide follow different pricing strategy along their product line depending on the features and weight . Different promotion techniques are used long with traditional medium of Print and Television advertisement. This adds to the final price of the product. Brand Ariel 2 in 1 Ariel Oxyblue Tide Plus Ariel Oxyblue Ariel Ultramatic Ariel Oxyblue Tide Naturals Weight( kg) 3 4 0. 95 1 3 2 0. 4 Weight(gm) Price(Rs) 3000 4000 950 1000 3000 2000 430 335 620 56. 5 139. 8 496 389 20 Offer MRP 410/-, Discount 75/2+2 74 154 Discount on MRP 597 Free Bucket 400+30 gm Price/10 gm 1. 12 1. 55 0. 59 1. 40 1. 65 1. 95 0. 47 As seeing from the above table, the pricing strategy ranges from product line, Product bundling pricing, Discount pricing etc. 17 | P a g e Market Plan for P Detergents Brand Ariel OxyBlue Price/10grm 1. 95 Features Has a very nice aroma leaving your clothes ultra clean without the use of any bleaching. The potential of oxyblu cleans and degrease your daily cloth leaving a very nice and fresh smell Exclusively for Top load washing machines. The unique tumble wash technology of top-loading machines needs a special chemistry, which Ariel Ultramatic provides. It completely eliminates the need to bucket soak and a scrub Exclusively for front load washing machines. The unique tumble wash technology of front-loading machines needs a special chemistry, which Ariel Front-o-Mat provides. Using Ariel Front-o-Mat completely eliminates the need to bucket soak and a scrub. Ariel Spring Clean with a floral fragrance, and Ariel Fresh Clean with a refreshing fragrance. combination of „superior cleaning? and „a choice of fragrances? Tide provides „Outstanding Whiteness? on white clothes excellent cleaning on coloured clothes as well. With fragrance of jasmine and superior Superior washing with lemon and sandal fragrance Ariel Ultramatic 1. 65 Ariel Front-O-Mat 1. 99 Ariel 2 in 1 1. 58 Tide Plus .75 Tide Natural .47 18 | P a g e Market Plan for P Detergents Distribution Channel and strategy: Manufacturer Agents(C Regional Distributor F)/ Sales Large retail stores Distributors Consumers Business Consumers Retailers Wholesalers Consumers Retailers Consumers Ariel is facing a major problem of availability in India and this can be tackled only by improving the distribution system. This can be achieved by creating distributors of global standard and by establishing Customer Business Development strategy. CBD (Customer Business Development) is a multifunctional strategy with a view to deliver volume and profits to the company. By partnering with the „Customers? the company ensure maximum involvement. CBD also aims at building the sales, shares and profits of the Customer (distributor). This leads to a decrease in the number of distributors however leads to an increase in profit per distributor. Another important step is to increase the coverage from 6. 2 lakh stores to at least 9 lakh stores by offering special discounts/ promotional offers to the retailers via the distributors The Importance of Distribution Most producers use intermediaries to bring their products to market. They try to develop a distribution channel (marketing channel) to do this. A distribution channel is a set of interdependent organizations that help make a product available for use or consumption by the consumer or business user. Channel intermediaries are firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user. A company? s channel decisions directly affect every other marketing decision. Place decisions, for example, affect pricing. Marketers that distribute products through mass merchandisers such as Big Bazaar will have different pricing objectives and strategies than will those that sell to specialty stores. Distribution decisions 19 | P a g e Market Plan for P Detergents can sometimes give a product a distinct position in the market. The choice of retailers and other intermediaries is strongly tied to the product itself. Manufacturers select mass merchandisers to sell mid-price-range products while they distribute top-of-the-line products through high-end department and specialty stores. The firm? s sales force and communications decisions depend on how much persuasion, training, motivation, and support its channel partners need. Whether a company develops or acquires certain new products may depend on how well those products fit the capabilities of its channel members. Some companies pay too little attention to their distribution channels. Distribution strategy is considered to be the most effective because it affects the pricing strategy a better distribution strategy can lead to a better profit position and in turn would benefit the channel partners. Promotion Plan Brand Ariel Plan Increase frequency Message Arouse desire to buy, communicating effectiveness of fabric cleaning Maintain reach and Remind-awareness, frequency levels with hold interest existing ads Increase advertisement, sponsoring events Inform-awareness, gain attention Expected Results Meet target sales forecast Continue to saturate market with existing message Meet target sales forecas Tide New product P has only 3% share in television advertisements which is very low compared to its competitors. Ariel: The promotion will focus on women and youth and how using Ariel can save their time as it has very quick cleaning ability. This will be achieved by extensive advertising program. Regular advertisement for Ariel and Tide to create top of the mind consumer awareness of brand: These ads will be aired on business family entertainment channels like Colours, Star Plus, Sony, Zee during their prime time, on sports channels during special events and on lifestyle channels such as NDTV imagine zoom. Magazines like Femina, Cosmopolitan, Grihshobha, etc. 20 | P a g e Market Plan for P Detergents Budget Media Mediums Media Electronic/mass TV media Cost calculation (52 Days) x (4 Channels) x (2 Times a Day) x (2,00,000/30 Sec) Radio (52 Days) x (2 Channels) x (5 Times a Day) x (700/10 Sec) ICC twenty20 (20 slots per World Cup match for 27 matches) x (2. 5 Lakh /10 sec slot) Newspaper (52 days(Sundays))x (3 Newspapers) x (Rs. 450/sq. cm) Magazines (2 Magazines) x (6 issues) x (30,000 per issue per ad) Total Cost Rs. 8,32,00,000 Rs. 3,64,000 Rs. 3,50,00,000 Print Rs. 70,200 Rs. 3,60,000 Total Sales Force Total Rs. 21,89,94,200 50 executives x 12 x 15,000 per Rs. 90,00,000 month Rs. 22,79,94,200 Marketing Implementation, Evaluation, and Control The five modules of MIEV are: 1. Annual plan control It comprises at least five performance gauging tools: I. Sales analysis: ACTUAL SALES: RS. 20. 40 billion TARGET SALES: RS. 19. 77 billion Market-share analysis: (19. 77*100)/135. 72= 14. 57% Expense-to-sales analysis Rs. 227,994,200 Financial analysis Profit Margin= 2. 73/19. 77= 0. 14 II. III. IV. 21 | P a g e Market Plan for P Detergents 2. Profitability control: Money spent on Media i. e. on print mass media: Rs. 218,994,200. 50 Sales Force executives, earning 15000/month: Rs. 9,000,000 This would result in Net profit of 2. 73 billion 3. Efficiency control: It involves micro level analysis of various elements of the marketing mix including sales force, advertising, sales promotion distribution. Money spent on Media i. e. on print mass media: Rs. 218,994,200. 50 Sales Force executives, earning 15000/month: Rs. 9,000,000 4. Strategic control: Strategic control processes allow managers to evaluate a company? s marketing program from a critical long-term perspective. This involves a detailed and objective analysis of a company? s organization and its ability to maximize its strengths and market opportunities. ? To arrest the fall of market share ? To improve distribution channel and increase availability through-out the country ? To revive the brand image of Ariel as premium laundry detergent P? s detergent market share is not increasing at fast pace, so our new marketing strategy would enhance it. We have reduced the number of distributors, converted them to mega-distributors, that would decrease the product cost increase Net profit. We are also investing 22. 8 crores in Advertisements promotions, so as to increase the brand image of Ariel. We are also going to add a new chemical to the product, to enhance the effectiveness of detergent. 5. Marketing audit We are going to Target Sec A1-E3. For each segment we have different SKU of Ariel Tide. Changes could come from marketing research function. For example, results of a customer satisfaction study may signal to modify the new product that is being offered 2 | P a g e Market Plan for P Detergents Marketing Changes and contingency plans ? If a new brand is launched in competition with Tide then promotional expenditure for Tide has to be increased to maintain the market share. This may involve Price-offs and Bonus packs which will increase expenditure ? If a competitor launches new product or reacts aggressively to P? s plann ed new product in low-price segment by reducing price then free samples would be given in order to encourage trial Review of Company website The look of the site is quit basic and pedestrian. There is no use of graphics, animation and sound. Very limited information is present on the website about the company and its different brands. Few Characteristics of the Site Look and feel readability Ease of use Site map Return to Home Page from any page Use of attractors Use of valuable graphics Use of valuable animation Use of valuable sound Level of interaction Available in multiple languages Accessibility for the disabled Automatic email response Personal email response The company stock price performance Improvements that can be done: ? Use of web 2. 0 to develop a Rich Internet Application ? Popular advertisements can be streamed though site and can be share by the visitors on their various social networking site profiles ? Information about latest offers, competitions, freebies and new products should be present on site ? Strong social media presence with links to Facebook, twitter etc. profiles on the site. ? Site should be regularly updated with latest news casts on it Poor Yes No Yes No No No No Low No No No No No 23 | P a g e Market Plan for P Detergents There should be better feedback and complain soliciting forum on the site for better consumer relationship ? It should give the user flexibility to choose his regional language and text and advertisements should be displayed accordingly 24 | P a g e Market Plan for P Detergents References Indiastat. com EBISCO P. com P-India. com Principles of Marketing Wikipedia. com http://www. dnaindia. com/money/report_procter-and-gamble-gains-at-costof-profitability_15674 79) ? Economics. com ? DNA ? ? ? ? ? ? ? 25 | P a g e

TOK- the ways of knowing Essay Example

TOK- the ways of knowing Paper The main reason why I positioned perception above the other four WOKs is because perception, among others, is the one tool that is absolutely necessary to gain knowledge. Regardless of how much knowledge of reasoning, emotion, or language you possess, it all revolves around the idea of perception. Perception, in my view, is the ability to understand various matters at ease, a skill which represents basis of the course. I believe it is perception that ultimately gives shape to ambiguous thoughts and develop them further as it allows you to more fully apprehend ideas. What is made out of perception, however, is strictly due to peoples pasts. People see things differently based on what theyve been through- how people perceive the same matter can range all the way from the extreme positive to the extreme negative depending on personal experience. Real- Life Example- The concept of the half filled/ emptied bottle is completely to do with perception. If a person has experienced hardship and struggled through it, that person will most likely say that it is half filled because he is gracious for everything he/she can get. In contrast, if a person who has enjoyed wealth throughout his/her life, he/she will more likely say that the bottle is half emptied because he/she can get whatever he/she wants without going through hardships. 2. Reason Reasoning, the ability to use logic to differentiate right or wrong, is another essential element of TOK. One of the main reasons for positioning the WOK of reasoning as the second most important is that reasoning allows people to piece together scattered ideas into one. We will write a custom essay sample on TOK- the ways of knowing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on TOK- the ways of knowing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on TOK- the ways of knowing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Reasoning uses past experiences to decipher bits of thoughts and ideas into various ideas depending on personal experiences and what people are taught. In other words, different people come up with different results through the process of reasoning. Yet, the gap in the variation in the results is not as large as perceptions. Unlike perception, the results obtained through reasoning do not extend as far as that of perception as reasoning is more rational, which is one of the main reasons perception is ranked higher than reason. Real-Life Example-. When presented numerous clues that lead to one another, you need reason to piece them together. For example, if given a math problem like x + 3 = 5, you can automatically know that x = 2 if you think logically as the answer is always rational regardless of your past experiences. 3. Emotion Emotion is a tool used for sharing thoughts. It tends to personalize transmitted information into the way people want it to be shared. This altered information then gets shared among people which influences the way the people perceive the ideas. While emotion helps people perceive matters personally, the extent to which emotion influence people has a limit that only reasoning and perception can exceed. Real- Life Example- When talking to others, you may want to share an idea that possesses a positive connotation. However, due to emotion, you may alter the tone of the way you speak and therefore, slightly changing the implication of what you say, and possibly making it negative. 4. Language Putting language as the least important quality among the four WOKs is not to show that language is unimportant or unnecessary, in fact, quite the opposite. Language is another vital part of human understanding as well as the others. Without language, communication would be nowhere near as explicit and the exchange of thoughts would be hindered. Even if there are other ways of communication, such as gesturing, no other methods are more efficient than simply communicating through the use of language. However, compared to the other WOKs, the use of language is just a tool to exchange ideas derived from perception, reason, and emotion. Without the other WOKs, no thoughts can be shaped and subsequently shared through language. Yet, without language, thoughts can still be exchanged, just in a more restrained and less lucid matter, although, still doable. The more accessible substitutes for language are the main reasons why I positioned language as the least important WOK among reason, perception, and emotion. Expressions, movements, body language, and several more, for example, can all be reduced substitutes for language. Real- Life Example- When talking to others, there are several ways of expression yourself, the most effective being the use of languages. For example, when you order for something in McDonalds, rather than pointing at the picture vaguely and unclearly, you can simply say the name of the food making it easier for the idea to be transferred. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our International Baccalaureate Theory of Knowledge section. Download this essay Print Save Not the one? Search for

Molecular Biotechnology in Our Life essays

Molecular Biotechnology in Our Life essays If you have had a can of soft drink, ate a fruit, or took some head ache medicine this morning - then it's very likely you have used a genetically enhanced product. Genetics is a part of biotechnology that manipulates biological organisms to make products that benefit humankind. Biotechnology is essential in our life, but there are some concerns regarding its safety. Although, biotechnology may pose some danger it is proving to be very beneficial to humankind. The first applications of biotechnology occurred approximately around 5000 BC. Back then people used simple breeding methods. Chains of plants or animals were crossed to produce greater genetic variety. The hybridized offspring then were selectively bred to produce the desired traits. For example, for about 7000 years, corn has been selectively bred for increased kernel size and additional nutrition value. Also, through selective breeding, cattle and pigs have become the major sources of animal foods for human (Encarta 99). The modern era of biotechnology started in 1953 when British biophysicist Francis Crick and American biochemist James Watson presented their double-stranded model of DNA. DNA is an extensive, chain-like structure made up of nucleotides, and in a way it looks like a twisted rope ladder (Drlica 27). In 1960 Swiss microbiologist Werner Arber had discovered restriction enzymes. This special kind of enzymes can cut DNA of an organism at precise points. In 1973 American scientists Stanley Cohen and Herbert Boyer removed a specific gene from one bacterium and inserted it into another using restriction enzymes. This achievement served as foundation to recombinant DNA technology, which is commonly called genetic engineering. Recombinant DNA technology is a transfer of a specifically coded gene of one organism into bacteria. Further, the host bacteria serve as a biologic factory by reproducing the transferred gene. Today biotechnology's appl...

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Questions - Essay Example Contingent liability is the company’s potential debts that arise from the past transactions. Company’s can only verify the existence of this liability by the occurrence of the expected event that the business cannot control. This liability should not be incorporated in the balance sheet. An example of this liability includes the product warranty. If a company promises to replace good with defects without charging the customers, the amount of the returned goods will be contingent liability. It is vital for businesses to distinguish the liabilities. This is because it will make it simple for investors and creditors to evaluate the risks the liabilities caused in the business in the future (Porter & Norton, 2011). The Time Value of Money is the sum of interest a certain amount of money earns within a definite time. According to the concept of time value of money, a certain amount of money one has today has more value than the same amount one expects to get in the future. This is because one can invest the money he has today and earn interests (Peavler, 2012). It is vital for accountants to comprehend the current and the future value concept. This is because it enables them to know the precise worth of the current business money. Furthermore, the concept enables accountants to know the value of the money the business is expecting (Lieuallen, 2008). The concept also enables them to differentiate between the values of savings opportunities that offer returns at varied durations. The accountants should also understand the concepts to advice the business on the amount of money the business should invest by calculating the values of the investments (Storer &Usinger, 2008). The present and future value concepts are applicable to business decisions in various ways. For instance, it is applicable in the business decision regarding the amount of the money the business should put in the

#6 Dew Point Essay Example | Topics and Well Written Essays - 500 words

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Retail Research Paper Example | Topics and Well Written Essays - 3000 words

Retail - Research Paper Example There are numerous retail organizations in the United States of America. Coach, Inc tends to deal with luxury leather based goods and is situated in America. It initiated as a small leather goods company and in the present times the company is popular for its ladies handbags as well as other items such as luggage, wallets, novelty accessories and briefcase among others. The main focus of the study is to comprehend the history of the chosen retail organization i.e. Coach, Inc. The study further progresses with the identification of the corporate stakeholders and responses to their issues. It will also attempt to offer the role of the retail industry in its social, economic and political setting. The domestic and the international ethics along with the ecological as well as natural resources affecting the company will be discussed in the paper. The retail industry might confront numerous social issues which need to be paid due attention. Therefore, the paper will try to throw light upo n the social issues faced by the company i.e. Coach Inc. The paper will endeavor to rate the industry’s overall social responsiveness and its accomplishments in the retail sector and will also attempt to rate the industry in terms of Saint Leo University’s core values. It will try to suggest changes that need to be made to be more in line with the core values of the Saint Leo University. History Coach Inc. was initiated in the year 1941 in the New York City. It was formed as a partnership named as Gail Manufacturing Company. Gail Manufacturing Company started as a family-owned business possessing that used to prepare small leather-based goods such as wallets as well as handbags. It was in the year 1946 when Miles Cahn as well as his spouse Lillian entered into the company. Both Miles Cahn and Lillian were the proprietors of the leather handbag producing company and they had good information regarding the leatherworks as well as business. It was by 1950s when Miles Cahn took over the business and operated it himself. During 1960s, Miles Cahn identified the different properties belonging to leather utilized for making baseball gloves. Miles Cahn recognized numerous ways of processing leather so that it can be made stronger as well as flexible. The company began preparing numerous handbags in order to complement the factory’s small margin in wallet manufacturing. The brand name given to the purse was Coach. It was during the 1960s when Miles Cahn recruited Bonnie Cashin to work for Coach. Before joining Coach, Bonnie Cashin was a renowned fashion designer. This deal proved to be the most renowned business alliances. Bonnie Cashin was there in the company from the year 1962 to 1974 and thus made alteration in the design of the bags. It was during the mid 1970s when the manufacturing of the handbags was shifted away from New York City to some other place in the United States. It was during the same period when the name of the company was change d to Coach Products, Inc. The company recorded strong business during the 1970s as well as 1980s and the company as well evidenced good demand for its products, it initiated a mail order system. Gradually, the company restricted its sales to

Literature review construction project costs

Literature review construction project costs This chapter comprises of literature review, quotes of the various related works done in this area of studies. The duration of construction projects right from inception to completion is assuming great importance in the construction industry. The author of this project work believes that, this shift in attention on constructioin delays is taking it rightful place of importance in the global construction sector. Clients or consumers are no longer content merely with minimal cost and adequate functional performance for their projects; increasing interest rates, inflation and other commercial pressures, among other factors, mean that it is in many instances most cost-effective to complete a project within the shortest possible time.The the current hursh financial climate does not allow for subcontractors not to be prudent with project planning and delivery , hence the reason for chosing to write on this subject. The most significant unbudgeted costs on many construction projects are the financial impacts associated with delay and disruption to the works. Owners and Subcontrcators have one common objective; to complete the project in time and within budget. It is the failure of this objective of time which leads to failure of budget and ultimately gives rise to disputes. There is no consensus in the literature on the identification of factors which affect stipulated, planned or achieved construction times of buildings. One reason for this is that researchers have largely viewed the subject from diverse prospective. Such viewpoints include identification of discrete factors which affect productivity on site and taking a systems view of the construction process and end product (Nkado R.N, 1995) The inherent and often unanticipated risks on construction projects present key challenges to subcontracting firms. For example, if a project is delayed or disrupted, significant resources are engaged and management time consumed. The outcome can have serious consequences on corporate value. One loss-making project can wipe out the profit on 50 successful ones and significantly damage a companys reputation. In the current economic climate, claims and disputes are increasingly more likely. Construction delays are not a modern phenomena.The delays on some of the UKs most famous landmarks, such as St Pauls Cathederal, the Houses of Parliament and the Clifton Suspension Bridge would make the delays on more recent high profile construction projects look distinctly trifling (Lowsley et al, 2006) Delay Ñ-ц¢ generally acknowledged à Ã‚ °Ãƒâ€˜Ã¢â‚¬ ¢ thà Ã‚ µ mà Ã‚ ¾Ãƒâ€˜Ã¢â‚¬ ¢t common, costly, complex à Ã‚ °nd riц¢ky problem encountered Ñ-n construction projectц¢. Becauц¢e à Ã‚ ¾f thà Ã‚ µ overriding ц¢ignificance à Ã‚ ¾f tÑ-me fà Ã‚ ¾r both thà Ã‚ µ proprietor (Ñ-n termц¢ à Ã‚ ¾f performance) à Ã‚ °nd thà Ã‚ µ ц¢upplier (Ñ-n termц¢ à Ã‚ ¾f money), it Ñ-ц¢ thà Ã‚ µ ц¢ource à Ã‚ ¾f frequent diц¢puteц¢ à Ã‚ °nd claimц¢ leading tà Ã‚ ¾ lawц¢uitц¢. Delayц¢ occur Ñ-n almost every construction project à Ã‚ °nd thà Ã‚ µ magnitude à Ã‚ ¾f theц¢e delayц¢ varieц¢ conц¢iderably frà Ã‚ ¾m project tà Ã‚ ¾ project. à Ã¢â‚¬ ¦ome projectц¢ à Ã‚ °re only à Ã‚ ° few dayц¢ behind ц¢chedule; ц¢ome à Ã‚ °re delayed bу over à Ã‚ ° year. à Ã¢â‚¬ ¦o it Ñ-ц¢ eц¢Ãƒâ€˜Ã¢â‚¬ ¢ential tà Ã‚ ¾ define thà Ã‚ µ actual cauц¢eц¢ à Ã‚ ¾f delay Ñ-n order tà Ã‚ ¾ minimize à Ã‚ °nd avoid delay Ñ-n any construction project (Ahmed et al., 2003). Chan et al (2004) Concluded in a research conducted to measure the success of construction projects that, cost, time and quality are the three basic and most important performance indicators in consruction projects.Other measures such as safety, functionality and satisfaction etc. are also currently attracting increasing attention. Chan et al, (2004) accentuated that accurate construction planning is a key factor in ensuring the delivery of a project on schedule and within budget. As almost all projects comprise a large number of interdependent items of work and involve many participants, reliable plans and accurate progress-recording mechanisms become essential to project success. Mbachu, et al(2005) discover the sources of strategies for minimising risks in the construction projects and categorised the results into internal and external sources.The internal sources of risks, which fall under the control of clients ,consultants and Subcontractors , include those risk elements emanationg from their acts or omissions in the project development process. They noted that, the most frequently mentioned risk elements under client sources include frequent and late changes at critical stages of the design and construction process, poor leadership and inadequate supervisions on the part of Contractors and subcontractors, low productivity, re-work and lossess, delays in supplying equipment, materials and components. For the consultants, incomplete design information and delay in supplying information required by contractors on site.The external risk sources, which are not within the control of the client and the project team, could be segregated into economic and globalisation dynamics, unforeseen circumstances/force majeue, government, statutory, political controls, health and safety risk elements and socio-cultural issue.smia12010-07-21T16:29:00 Who says this is so? If it5s you then you nned to say what leads you to this concluswionyou Typeц¢ of delay A delay to a construction project generally means delay to the planned completion date or a delay to a particular activity or sequence of activities (Lowsley et al, 2006) Delays can be grouped in the following four broad categories according to how they operate contractually: non-excusable delays; excusable non-compensable delays; excusable compensable delays; and concurrent delayц¢ The Bureau of Engineering Project Delivery Manual version 2 released in October 2006 smia12010-07-21T16:30:00 You need to give a proper reference for this. Who are the Bureau of Engineering Project Delivery?categorised construction delays in three basic types of delays, namely; Excusable-Non-Compensatory (Concurrent), Non-Excusable and Excusable-Compensatory. Non Excusable Delay Non-Excusable delays are events that are within the Subcontractors control or that are foreseeable. These delays might be the results of late performance of Subcontractors, untimely performance by suppliers, faulty workmanship by the subcontractor, underestimate of productivity, inadequate scheduling or mamanagement, equipment breakdowns, staffing problems, a project specific labour strikes caused by either the Subcontractors with the labour representative or by unfair labour practices(Trauner et al,2009) Excusable Non Compensable Delay An excusable delay is caused by factors that are not foreseeable, beyond the Subcontractors control .The implication of the term means that, neither party is at fault under the terms and conditions of the contract and has agreed to share the risk and consequences when excusable events occur. The Subcontractor will not receive compensation for the cost of delay, but he will be entitled for an additional time to smia12010-07-21T16:31:00 Always? Dosent this depend on the terms of his sub-contract? complete his work and is also relieved from any contractually imposed liquidated damages for the period of delay (Ahmed et al, 2003) 2.5 Excusable Compensable Delay (Ahmed et al, 2003) acknowledged that, compensable delays are those that are generally caused by the owner or its agents. If the delay is compensable, then the contractor is entitled not only to an extension of time but also to an adjustment for any increase in costs caused by the delay. Owner-issued contracts specifically address some potential compensable delays and provide equitable adjustments. The usual equitable adjustable clauses in owner issued contracts that apply are: Changes, Dithering Site Conditionsmia12010-07-21T16:32:00 What does this mean?, and Suspension 2.6 Concurrent delays The concept of concurrent delay has become a very common presentation as part of some analysis of construction delays. The concurrency argument is not just from the standpoint of determining the projects critical delays but from the standpoint of assigning responsibility for damages associated with delays to the critical path. Owners will often cite concurrent delays by the contractor as a reason for issuing a time extension without additional compensation.Contractors will often cite concurrent delays by the owners as a reason why liquilidated damages should not be assessed for its delays. Concurrent delays are separate delays to the critical path that occur at the same time. (Lowsley et al, 2006) Rubin et al. (1983) defined concurrent delays as the situation in which two or more delays occur at the same time either of which had it occurred alone, would have affected the ultimate completion date. It means each of the delays must independently affect the critical path. Reynolds et al (2001) argue that to be considered concurrent delays, the delays need not commence precisely at the same time. Arditi et al (1995) had a view that, the delays need not occur in the same activity on the same critical path but may exist in different activities on parallel critical path as well. The SCL Protocol (SCL, 2002) describe a true concurrent delay as the occurrences of the delays, one an employer risk event and the other a contractor risk event, at the same time, and their effects felt at the same time. This occurrence is, however, extremely rare in practice since time is infinitely divisible. For instance, two delay events occurring on the same day would not necessarily be true concurrent delays because one may have occurred in the morning while the other in the afternoon. Concurrent delay is also rather misleadingly used to refer to the occurrence of two or more delay events at different times but their effect are felt (in whole or in part) at the same time. As a summary, Figure 1 classifies the different types of delays based on their various attributes. Figure 1: Delay Classifications (Nuhu Braimah 2008) 2.7 Primary Causes of Delay There are two kinds of reason for delay in construction project: external causes; and internal cauц¢eц¢.Internal causes of delay include the causes arising from four partià Ã‚ µÃƒâ€˜Ã¢â‚¬ ¢ involved in the project. These partià Ã‚ µÃƒâ€˜Ã¢â‚¬ ¢ include the proprietor, designers, contractorц¢, and conц¢ultantц¢. Other delays, which do not arise from these four partià Ã‚ µÃƒâ€˜Ã¢â‚¬ ¢, are based on external factors for example from the government, material suppliers, or the weather (Ahmed et al., 2003). Semple et al. (1994) found that making provisions in a construction programme for events such as weather delays reduces disputes. Cost and time claims, especially those which are difficult to quantify, regularly result in disputes between the contractual parties. Weather contingencies are very seldom adequate, in terms of progress and cost, due to the use of varied methods used in the industry for weather contingency calculations. This results in adverse client-contractor relationships. Caenell.N.J, C2005) Cited the appropriateness to look at the matters which actually cause delay during the works themselves. The Contractor/Subcontractors responsibly for delays arise due to a failure on the part of the contractor to carry out the planning stages of the works properly, others will be due to an inability to perform in the manner agreed in the contract.This is in line with the authors believes that, most delays are caused by inefficiencies on the part of the Subcontractors. Employers responsibility or neutral events are caused through an act or omission of the employer or his team or by a matter which does not arise through the fault of the contractor. These are governed by the contract conditions. A useful list according to Carnell N.J (2005) is listed in Clause 25.4 of JCT 98 and includes: Force majeure,Exceptionally adverse weather conditions,Clause 22 perils(flood and the like),Civil commotion, strike or lock out,Compliance with architects instructions,Non-receipt of essential information,Delays by nominated suppliers or sub-contractors, artisans and tradesmen,Government action,Restrictions on the availability of labour or materials,Delays by,statutory undertakers,Delays in giving access to the works Ahmed et al, (2003) also mentioned the following as some possible causes of delays in construction project in nowadays: Possessive decision-making mechanism, highly bureaucratic organization, insufficient data collection and survey before design Site topography is changed after design,Lack of coordination at design phase,Inadequate review,Improper inspection approach,Different attitude between the consultant and contractors/subcontractors,Financial difficulties,Inexperience personnel,Insufficient number of staffs,Deficiency in project coordination,time spent to find sub contractors,company who is appropriate for each task,Often changing Sub -contracting company,Inadequate and old equipment,Lack of high-technology equipment and Harvest time. Ahmed et al (2003) cited Ogunlana et all (2001) as having studied the delays in Thailand, as an example of developing economies.They concluded that the problems of the construction industry in developing economies could be nested in three layers:(1) Problem of shortages or inadequacies on industry infrastructure, mainly supply of resources, (2) Problems caused by clients and consultants and (3) Problems caused by incompetence of Contractors. Assaf et al (1995) Listed 56 extensive causes of disputes over delay and identified them as : shortage of construction material, changes in types and specifications during construction, slow delivery of material, damage of material in storage, delay in the special manufacture of the building material, shortage of labour, labour skills, nationality of labourers, equipment failure, equipment shortage, unskilled operators, slow delivery of equipment, equipment productivity, financing by Contractor during construction, delays in Contractors progress payment by Owner, cash problems during construction, design changes by Owner or his agent during construction, design errors made by designers, foundation conditions smia12010-07-21T16:35:00 These would be far better rpesented as a bullet pointed listencountered in the field, mistake in soil investigation, water table conditions on site, geological problems on site, obtaining permits from municipality, obtaining permits for labourers, excessive bureaucracy in project Owner operation, building code used in the design of the project, preparation and approval of shop drawings, waiting for sample material approval, preparation of scheduling networks and revisions, lack of training personnel and management support, lack of database in estimating activity duration and resources, judgement of experience in estimating time and resources, project delivery systems used, hot weather effect on construction activities, insufficient available utilities on site, the relationship between different subcontractors schedule, the conflict between the consultant and the Contractor, uncooperative Owners, slowness of the Owner decision making process, the joint ownership of the project, poor o rganization, insufficient communication between Owner and designer at the design phase, unavailability of professional construction management, inadequate early planning of the project, inspection and testing procedures used in the projects, errors committed during field, application of quality control based on foreign specification, controlling subcontractors by general Contractors in the execution of the works, the unavailability of financial incentives for Contractor to finish ahead of schedule, negotiations and obtaining of contracts, legal disputes between various parties, social and cultural factors, accidents during construction . Ahmed et al. (2003) maintained that the iц¢Ãƒâ€˜Ã¢â‚¬ ¢ue of responsibility for delay Ñ-ц¢ related to whether the supplier Ñ-ц¢ awarded or Ñ-ц¢ liable for costs and additional time to complete the project. The categories of reц¢ponц¢ibilitieц¢ are: proprietor (or agent) responsible supplier will be granted à Ã‚ ° time extension and additional costs (indirect), where warranted; supplier (or subcontractor) responsible supplier will not be granted time or costs and may have to pay damages/penalties; neither party (e.g. act of God) responsible supplier will receive additional time to complete the project but no costs will be granted and no damages/penalties aц¢Ãƒâ€˜Ã¢â‚¬ ¢eц¢Ãƒâ€˜Ã¢â‚¬ ¢ed; and both partià Ã‚ µÃƒâ€˜Ã¢â‚¬ ¢ responsible supplier will receive additional time to complete the project but no costs will be granted and any damages/penalties aц¢Ãƒâ€˜Ã¢â‚¬ ¢eц¢Ãƒâ€˜Ã¢â‚¬ ¢ed. smia12010-07-21T16:36:00 Always? Dosent this depend on the risk allocation in the contract? Ying et al (2005) acknowledged five factors that influence time performance as; Long project scope identification, low speed of decision making, inadequate managerial skills during the planning phase, insuffiecient contractor completion and Lack of a strong organasational culture. Okumbe et al (2008) researched on Construction Industry perpestive on causes and effects of delays in South Africa and highlighted causes of dealy in payment as consultants inefficiency,lack of professionalism by the government employees,incompetence caused by insufficient staff,bureaucratic procedures experienced by government/client,late processing by project quantity surveyors ,late prepartion of payment certificate,claiming problems,late approval of work by architect and engineers,continous formulation of new policies by The Public Procurement and Asset Disposal Board (PPADB),poor budgeting by the client,late submission of cost reports by projects quantity surveyors,lack of understanding of contractual obligations and lack of funding,late project delivery,delays, in materials supply,labour stoppage as employess may go on strike if not paid on time,cash flow problems faced by contractors,contractors claiming extension of time with costs,risk of poor workmanship,poor contract deli very and default in paying suppliesrs and employers. In addition to causes of delays and who is responsible for them, there are other delay-related effects that may occur. High on the list is a decrease in the Contractors efficiency caused by the delays. The delays may directly cause the inefficiency or be caused by the inefficiency. Gorse (2004) Suggested that a well-evidenced claim, supported by an appropraite documentation, that properly establishes cause and effect and reasonably quantities the losses for each event will probably succeeds. Frimpong et al (2003)Conducted a survey on the causes of delay and cost overruns in construction of groundwater projects in a developing countries;Ghana as a case study and the main conclusions of the survey were;monthly payments difficulties from agencies,matarial procurement,poor technical performance,escalation of matarial prices accordinging to their degree of influence and theses were considered as major factors.The other factors that emerged as not very important ,but of interest were,bad weather,unfavorable geological conditions. Ahmed et al (2003) carried out a research which revealed the ranking of design related key delays.The most general design related caused delay was found to be taking place during the inspection phase followed by material/fabrication period, poor subcontract performance, material procurement and construction mistake as shown on figure 2. Source: Ahmed et al. ;( 2003) Figure 2: Ranking of design related key delays Effects of Delay on Construction Cost A brief review of text books and reports smia12010-07-21T16:38:00 What books and reports? You should at least give some example referencesreveal that construction excellence has not only become an option but a necessity, if the UK construction industry is to survive economics dynamics and changing social needs. Considering the industry is one of the pillars of the domestic economy making approximately 10 percent of Gross Domestic Product (GDP) and employing considerable number of workers, it is important to note that construction excellence is critical for the UK economy and its future. When a project is delayed, the owner, Contractor, or both may incur added costs. The determination of the amount of these costs is based on the results from the delay analysis and the determination of liability once the critical delays have been identified. (Trauner et al, 2009) More importantly, the construction industry needs to improve itself in order to increase profitability, quality of deliverables and client needs before it can contribute to the economy. There are many possible factors that can cause actual labour costs to exceed estimated costs such as engineering errors and omissions, excessive changes, delay and acceleration and weather. These factors may require contractors to work out of sequence, hire more manpower than planned, work scheduled overtime and utilize more costly methods of construction. (Borcherding et al, 2006). Trauner et al (2009) listed the following as examples of how delays can lead to inefficiencies. Shifts in construction sections-A delay to a project can shift work originally scheduled for one season into a different season. Availability of resources-Delays can affect the availability or resources in the areas of manpower, subcontracts or equipment. Manpower levels and distribution-Changes may be needed in terms of additions manpower, erratic staffing or variations in preferred/optimum gang size. Lowe et al (2006) described disputes as being the source of possible time and cost overrun and possible adversarial relationships between the different parties. This is not welcome to either the Owner or the Contractor. Cost overrun might lead to the project being unsuccessful, unfeasible or invalidate any benefits. Although avoiding disputes has been suggested, this is not usually possible and where disputes cannot be avoided efforts should be made to manage and contain the consequences. It is to the benefit of both the Employer and the Subcontractor to manage disputes towards a resolution as this will safeguard the success of the project. Cormican (1985) observed that the construction industry in UK is always at the top of the bankruptcy league and the most dangerous of all sectors. These unhealthy developments underpin the prevailing abandonment of projects and undermine the viability and sustainability of the construction industry. Akinci et al (1998) categorised risk factors affecting cost performance into organisation specific, global and acts of God. The organisation specific risks are internal risks related to the organisations resources and management including labour skills and availability, material delivery and quality, equipment reliability and availability, and managerial efficiency. Global risks are those that transcend the boundaries of the contracting organisation yet having large impact on it. These include estimating related, design related, level of competition, fraudulent practices, construction related, economic related and political relatedsmia12010-07-21T16:40:00 This is OK as far as it goes, but the literature revierw is supposed to be a CRITICAL review yours is really just a list of someone said thisà ¢Ã¢â€š ¬Ã‚ ¦. You really need to summariuse at the end what the key issues are from your literature review, and how they relate to your particular problem..

An Ounce of Cure :: essays papers

An Ounce of Cure An Ounce of Problems Problems, we think they all disappear when we try to live life as though they never happen. In the fictional story of â€Å"An Ounce of Cure†, her teenage crises of the undying love for her boyfriend was persistent even after she was â€Å"dropped†. This mid-teenage problem, to her, was the end of her pre-destined life. Teenagers often exaggerate their tragedies, which result in sometimes life threatening situations. The theme of this story is even though we feel like our whole life has flipped over it will get better and our problems will die out. The narrator in this story expresses her point of view as she lives through this horrible stage in her teenage life. The characters that Alice Munro uses in the story are common and very realistic. The narrator never gives her name. She is the major character in the story and conveys this in first person. She is considered the reliable character since she is telling of a stage in her own life. I think she in insecure do to her parents already â€Å"hoping for a lesser rather than a greater disaster—an elopement, say, with a boy who could never earn his living, rather than an abduction into the White Slave trade.†(451) She has been given this pre-conceived destiny, which also contributes to her instability and by her boyfriend leaving her. Here in the story the character could be considered a dynamic character. The fact that her drinking and her attempt at suicide are spread throughout the whole town places a cloud of remorse and shame over her. She paid a great deal for her mistakes and learned from them. I think her mom could be considered a static-flat character. Here her daughter is trying to grow up and get a boyfriend, going to high school, and babysitting on the side and her mother still does not want to see her daughter as â€Å"gentleman material.† She has this fixed idea that her daughter will marry some person who cant make a living. By the end of the story, the narrator gets over him and goes on with her life, which I’m sure her mother is appalled.